How to Improve Your Social Media Marketing Strategy

Social media marketing is a tricky business these days. The more businesses that end up on there, the more complicated marketing strategies need to be in order to keep up.

So, how can we improve our social media marketing strategy? What are some ways that we can best our competitors? Stick around and you’ll find out!

Social media marketing is much more personal and involved than search engine marketing. Instead of dealing with an algorithm, you’re dealing with actual people. Trust us, it is much more difficult to determine the wants and interests of our fellow humans than an ever-changing algorithm!

If you would like to know how to improve your social media marketing strategy, take a look at our tips below!

#1 – Utilize All Essential Platforms

In the past, one platform surpassed all the rest and was the main focus of most businesses. At one point it was Facebook, while at other times it was Twitter, and so on.

These days, there are a number of social media platforms that all have a significant impact on your business. The more followers you have on one of them, the more who will find you on another.

The most important social media platforms to date are Facebook, Twitter, Instagram, and LinkedIn. (YouTube is a worthy investment of your time as well) Each of these platforms fights for the most important spot, but it changes all the time. This is why it is best to follow a multi-channel social media marketing strategy.


#2 – Respond to Comments ASAP

One of the stronger impacts on how people view your business on social media is how effectively you respond to their comments and inquiries. If most viewers see that you are active in the community and respond relatively quickly most of the time, they will respect that.

You should respond to comments during the day within even ten minutes if at all possible. It sounds difficult, but you can easily set up your accounts to notify you when someone leaves a comment. During your closed hours, it isn’t as essential for you to respond immediately, but doing so would still be beneficial.

Some businesses even hire someone specifically to respond to comments on their accounts. This is how important swift and useful responses are.


#3 – Use Social Media Analytics to Further Improve Your Strategy

As you create different styles of content to post on your page, you can use a social media analytics tool to determine how effective it was. Most social media platforms come with in-built tools for business pages but investing in a paid tool never hurt anyone.

You’ll notice that some styles of content result in more interaction and views than others.

Adjust your strategy to accommodate the more successful posts more often.


#4 – Try to be Creative

While any business can follow the typical social media trends well enough, the key advantage that you can have over your competitors is unique, creative content. Whether you create your own videos, start up a friendly debate, or something else that no one else has access to, it will help get your regular audience more involved in your page.

Provided that your creative content receives a positive reaction, you should gain a constant stream of views this way. People may continue to comment on that post even weeks later, further improving your position.

If you follow these tips on top of the basic methods for successful social media marketing, you’ll find your business slowly pulling ahead of your competitors. After some time, you may even find yourself in the lead!