How to Improve Your Social Media Marketing Strategy

Social media marketing is a tricky business these days. The more businesses that end up on there, the more complicated marketing strategies need to be in order to keep up.

So, how can we improve our social media marketing strategy? What are some ways that we can best our competitors? Stick around and you’ll find out!

Social media marketing is much more personal and involved than search engine marketing. Instead of dealing with an algorithm, you’re dealing with actual people. Trust us, it is much more difficult to determine the wants and interests of our fellow humans than an ever-changing algorithm!

If you would like to know how to improve your social media marketing strategy, take a look at our tips below!

#1 – Utilize All Essential Platforms

In the past, one platform surpassed all the rest and was the main focus of most businesses. At one point it was Facebook, while at other times it was Twitter, and so on.

These days, there are a number of social media platforms that all have a significant impact on your business. The more followers you have on one of them, the more who will find you on another.

The most important social media platforms to date are Facebook, Twitter, Instagram, and LinkedIn. (YouTube is a worthy investment of your time as well) Each of these platforms fights for the most important spot, but it changes all the time. This is why it is best to follow a multi-channel social media marketing strategy.


#2 – Respond to Comments ASAP

One of the stronger impacts on how people view your business on social media is how effectively you respond to their comments and inquiries. If most viewers see that you are active in the community and respond relatively quickly most of the time, they will respect that.

You should respond to comments during the day within even ten minutes if at all possible. It sounds difficult, but you can easily set up your accounts to notify you when someone leaves a comment. During your closed hours, it isn’t as essential for you to respond immediately, but doing so would still be beneficial.

Some businesses even hire someone specifically to respond to comments on their accounts. This is how important swift and useful responses are.


#3 – Use Social Media Analytics to Further Improve Your Strategy

As you create different styles of content to post on your page, you can use a social media analytics tool to determine how effective it was. Most social media platforms come with in-built tools for business pages but investing in a paid tool never hurt anyone.

You’ll notice that some styles of content result in more interaction and views than others.

Adjust your strategy to accommodate the more successful posts more often.


#4 – Try to be Creative

While any business can follow the typical social media trends well enough, the key advantage that you can have over your competitors is unique, creative content. Whether you create your own videos, start up a friendly debate, or something else that no one else has access to, it will help get your regular audience more involved in your page.

Provided that your creative content receives a positive reaction, you should gain a constant stream of views this way. People may continue to comment on that post even weeks later, further improving your position.

If you follow these tips on top of the basic methods for successful social media marketing, you’ll find your business slowly pulling ahead of your competitors. After some time, you may even find yourself in the lead!

Three Mistakes to Avoid When Outsourcing Content Writing

Outsourcing your SEO content writing is very useful and highly recommended. Doing so clears up your schedule and provides you with the manpower you need to keep the content coming regardless of how far your business expands without breaking the bank.

That being said, you can’t just go out there and outsource to any random people. You need to think things through first. Before you get into any thought on outsourcing, there are a few mistakes that you should aim to avoid.

If you would like to know what these mistakes are and how you can avoid them, take a look below!

#1 – Don’t Look for the Cheapest Possible Option

You can find content writers that will work a full day’s wage for just $5-10. While this sounds amazing, we do not advise you to look for those kinds of writers. For the most part, people who work at these prices have a limited grasp on how to write good-quality content. You may get tons of content done in a short time and at almost no cost, but you will find that it turns out to be useless.

Poor-quality content for an online business is the same as tossing away your business right away. Without good quality content, your website will never build a strong search engine ranking. Without that, your business will never grow. (In fact, it will likely die within a few months)

You should look for writers that ask for a higher wage but actually have proof of quality work. This can be found through reviews of the individual or company that you end up outsourcing to. You should also ensure that they understand SEO and how to implement it into their content.

#2 – Don’t Expect the Outsourced Workers to Never Need Your Input

You can’t just outsource your content writing to someone and expect them to come up with content that is perfectly in line with your business niche and goals. While there are talented writers out there who can do this simply by paying attention to your website and the way you run your business, most can’t do that.

You should check up on them every now and then, providing tips and topics that you want them to work on. This way, you still don’t have to spend much time on the content, but the outsourced writers will stay on track.

#3 – Don’t Look for Any Random Writers When Your Business Niche is Local

If your business involves products or services that are mostly aimed at locals, you can’t look for just anyone to work on the content. For starters, local SEO is very different to general SEO. So, the outsourced writer or writers will need to be aware of the difference. If the writers optimize your website for general SEO, you’ll get customers from all around the world who have no interest in what you are offering anyway.

On top of that, local writers will be better able to associate with the local products and/or services that you are offering. This in turn makes them far better for writing content on those local subjects.

You can still hire someone who is not a local. However, if you do so, we recommend that you brief them on everything they might need to know about the local products and/or services so that they will know how to write content about it. It is also best to look for someone who is at least from a similar cultural background to your own.

Follow our tips to avoid these three mistakes and your outsourcing goals will be much easier to accomplish. Good luck!

Fasting can improve your gut health

It’s crazy yes. But it works. You might not notice this very much, but most people eat food that is not very nutrient dense. They just eat what tastes good, which, most of the time, is sugar.

They drink orange juice during breakfast, which is filled with sugar. Bread, which again, contains sugar.

And that is the reason why their gut health is all over the place. Their body is not absorbing the good nutrients as well as it could be. And so, the best way to improve your nutrient absorption, is by fasting.

Stop eating the bad foods for a while. Or at least delay them into the day. If you usually eat breakfast at 7am, delay it until 11am or even 12pm.

There’s a new trend of intermittent fasting which works really well for people who are looking to lose weight. So you can have a double benefit with this. Improve gut health and lose weight as well.